Invest In Ranch Land: Cattle Prices Getting Stronger
Written by Jerry Hicks, Ranch Broker – Prineville, Oregon
The beef industry has been working through a tough, fluctuating market from record highs of cattle prices in 2014 to extreme lows in 2016. When record high values hit in 2014, the industry increased beef production by 5-7 % in a very short time, causing an oversupply. There is hope that ranching and farming are at a point of a semi-soft landing and will see a less volatile market in the coming months and years.
The most encouraging aspect I’ve seen are the good operators; the families who have spent decades in the beef cattle business and have persisted through these cycles of highs and lows. These families are built-to-stay in the business by riding it out and structuring their business models around the 10 to 20 year averages. Building up numbers and quality at the correct time, culling harder and reducing numbers when necessary, always saving money for that rainy day. Beef on the table and strong rural ranching families are a mainstay in America’s rural culture. The market will recover and looks to be doing so now. Make no mistake… the American ranching family has been slugging it out for 250 years and it looks like they have at least another 250 left in them.
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