Fay Ranches will continue its longstanding dedication to our clientele via an aggressive and thoughtful marketing plan that has been refined continuously for over 25 years. We also remain dedicated to staying ahead of the market in terms of new technologies and the changing landscape of media convergence.
One of Fay Ranches’ trademarks over the past 25 years is executing a marketing strategy that sets us apart in the industry promoting clients’ properties and utilizing all available media resources.
Fay Ranches’ commitment to every client and property represented will be done so in a professional manner and each aspect of the business relationship and transaction will be carefully planned and executed. Fay Ranches knows its clients’ properties are exceptional and the marketing of those properties will reflect the same. We continue to look for innovative opportunities ensuring the success of our clients’ properties.
WEB MARKETING & SOCIAL MEDIA
To provide the highest property exposure as an “eyes to the world” fayranches.com is designed to achieve increased exposure through SEO optimization and digital responsiveness. Each individual listing is featured with its own page including color photographs, property description and a full-color, downloadable brochure.
Our website is extensive and generates a great deal of business for us. Fayranches.com is submitted to each major search engine and online channel, including, but not limited to The Land Report, Landwatch.com, LandsofAmerica.com via top browsers Safari, Bing and Google to name a few.
We are also active participants in social media. Prominent sites like Facebook, Twitter, LinkedIn, and Vimeo among others are social media channels we actively utilize to promote our clients’ properties to an active audience of friends, fans and prospective buyers.
Other benefits we offer are our electronic Newsletters and e-blasts emailed to our proprietary database of nearly 30,000 current and potential clients.
Very special properties warrant the exceptional brokerage service platform of Fay Ranches. As a team with a proven record of success, and deep appreciation for the land and its traditions, we will maximize the audience to which your unique property will be exposed. If your idea of the dream lifestyle includes a portfolio gleaning the most valuable and most beautiful properties in the world, we invite you to learn more about our approach.
Fay Ranches also utilizes print advertising in various local, regional, national and international publications such as: The Land Report, Wall Street Journal, Open Fences and Covey Rise to name a few.
Individual property brochures are created for every property we list. The brochure provides customers with pertinent details, numerous full-color photographs, detailed maps of the property, and information about the surrounding area including proximity to national parks, airports and commercial centers.
In 2015, Fay Ranches published Land Investor magazine. In collaboration with Republic Ranches, Land Investor features over 150 property listings across 12 states with helpful articles on managing your land, how to buy a ranch, investing in timber, ranch life, and with special features such as The Sportsman’s Corner. The magazine also includes the exclusive listings of both of these powerhouse land brokerage companies across Texas, Oklahoma, Montana, Idaho, Colorado, Oregon, Wyoming, Tennessee, Georgia, West Virginia and Washington State. The magazine was distributed electronically to a proprietary list of current, existing and potential clients from Fay and Republic’s database of over 30,000 email subscribers. In addition, with a hard-copy distribution of 45,000, Land Investor was mailed to high profiled Brokers and landowners across Montana, Idaho, Nevada, Oregon, Wyoming, Colorado and the top 100 landowners in the United States.